JCPenney has appointed independent Mischief @ No Fixed Address as its creative agency, the latest step in a $1 billion self-funded turnaround plan for the department store chain, per details ...

JCPenney wants to redefine its brand image by hiring Mischief, a rising star in the agency sector that has established a reputation for in-your-face marketing. The appointment signals that the ...

Are you a print subscriber? Activate your account. By Asa Hiken - 27 min 25 sec ago By Ad Age Studio 30 - 1 hour 5 min ago By Adrianne Pasquarelli - 1 hour 35 min ago By Jack Neff - 2 hours 5 min ...

Michelle Wlazlo, formerly JCPenney's chief merchandising and supply ... JC Penney announced a new relationship with Mischief@No Fixed Address to develop a new brand platform.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...

JCPenney, once a cornerstone of American retail, named Mischief @ No Fixed Address as its new creative agency, a move that signals the retailer's determination to revitalize its brand as part of a ...

One sure-fire way I know to beat the cold is to get out there and get into some hot (heh heh) entertainment. This weekend in ...

JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at ...

JCPenney was riding high in 1992 when it opened its sprawling new headquarters in Plano. The company announced in 1987 it was moving from New York, and North Texas was happy to claim the iconic ...