Are you a print subscriber? Activate your account. By Asa Hiken - 27 min 25 sec ago By Ad Age Studio 30 - 1 hour 5 min ago By Adrianne Pasquarelli - 1 hour 35 min ago By Jack Neff - 2 hours 5 min ...

JCPenney has appointed independent Mischief @ No Fixed Address as its creative agency, the latest step in a $1 billion self-funded turnaround plan for the department store chain, per details ...

JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...

JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at ...

JCPenney was riding high in 1992 when it opened its sprawling new headquarters in Plano. The company announced in 1987 it was moving from New York, and North Texas was happy to claim the iconic ...

Award-winning pop singer Ally Brooke and JCPenney launch first-of-its-kind collection that starts with petites and puts FIT into fashion. Historically, trends like long trench coats and crop tops ...

JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at ...