Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

Owosso's Eli Worthington dominated the competition at New Balance Nationals, winning by six feet while also placing ninth in ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

The rumor surfaced following a public exchange between Biles and Gaines about the inclusion of transgender athletes in ...

Led by Sydney Sutton and Quincy Wilson, the Bulldogs delivered another strong showing. Archbishop Carroll and St. John’s also ...

Westford's Ryan Kyle was named Gatorade's Boys Track and Field Athlete of the Year, Medfield's star FOGO Johnny Olenik ...

The sports and gaming words collide with New Balance's latest ambassador signing as EA Sports FC star SV2 becomes the brand's ...

The Unisex WRPD Runner Shoes have been reduced by up to 50% in New Balance's end-of-season sale - but be quick, as stock is ...

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...