The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

Nielsen is First Accredited National TV Audience Measurement Provider for Big Data + Panel Nielsen Endorses Big Data + Pane ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National TV ...

The third week of TGL featured Rickie Fowler’s New York Golf Club against Justin Thomas’s Atlanta Drive Golf Club. It was yet another blowout with Atlanta winning the match 4-0, and the audience fell ...

According to Nielsen on Tuesday, the inauguration drew 24.59 million viewers, compared to 33.76 million for Biden’s 2021 inauguration and 30.64 million for Trump’s first in 2021. The figures are ...

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," ...

The 2025 inauguration also saw a 19.75% viewership downtick from Trump’s first inauguration in 2017, which scored 30.64 ...

Inauguration viewership has varied over the years, from a high of 41.8 million for Reagan in 1981 to a low of 15.5 million ...