The surviving Pop-Tarts from last year's Pop-Tarts Bowl are going to Ireland for the Iowa State-Kansas State season opener.

With that in mind, the Pop Tarts Bowl has decided to send two more of its edible mascots to Dublin, Ireland next month when K ...

Pop-Tarts Fans Are Begging for the Return of Several 'Forgotten Flavors' originally appeared on Parade. Pop-Tarts flavors ...

The two winners of the Pop-Tarts Bowl are heading to Ireland next month to kick off college football season. Now, two ...

Fans of EA Sports' College Football 26 are counting down the days to the release of the game. Now, the franchise is giving ...

In just a few short years, the Pop-Tarts Bowl has established itself as one of the must-see events of bowl season, thanks to its unique pageantry. Where else do you get to see a sentient Pop-Tart ...

EA Sports unveiled several new features coming to College Football 26. Here's a look at new pregame rituals, mascots and ...

Italy's Ferrero has continued its U.S. spending spree with its proposed acquisition of famous cereal maker WK Kellogg amid ...

The Pop-Tarts Bowl is officially going international. The brand announced it’s partnering with the 2025 Aer Lingus College Football Classic in Dublin, Ireland, featuring Iowa State and Kansas State in ...

The Italian food giant Ferrero is expanding its North American portfolio by acquiring WK Kellogg, known for iconic brands ...

Snack Boys ...