Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Here’s how programmatic experts say brands should rethink measurement strategies to get more from their programmatic ...

Ahead of Memorial Day weekend, travel brands are using AI tools, social media trends and partnerships to entice consumers to ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

Pop star Tyla appears in one of two new spots as the global campaign launches in North America first.

Assembly and m ss ng p eces designed the space, reimagining the environment where the original Microsoft team worked.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

Audi and BMW toppled Tesla, while Bud Light and Birkenstock also gained ground.

Some marketers have been discovering how much retailers mark up Meta inventory, and stricter rules requiring those ...

Domino's "commercial break" within TikTok series "The Group Chat," fitness influencer Ashton Hall's new morning routine for ...

Kent joined the insurance brand in 2021 after working at 3M.

Duolingo scrubbed all of the posts from its TikTok and Instagram channels as the brand continues to face backlash for its CEO ...