Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they also see an agentic advertising opportunity.

5 ways to mentor young talent, diversify creative inputs and protect space for originality to ensure human creativity remains central.

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...

Barbie on skates, Mountain Dew goes to college and Josh Allen blows his lines.