Schneider Electric has selected Leo India as its creative partner. This collaboration aims to enhance Schneider Electric's ...

Gemfields Group has divested Faberge Ltd, the renowned maker of jeweled Faberge eggs, to SMG Capital for $50 million. This ...

Indian liquor companies like Radico Khaitan and Piccadily Agro Industries anticipate that increased US tariffs will raise the ...

Awfis witnessed a substantial 30% year-on-year surge in operating revenue, reaching ₹335 crore in the June quarter, driven by ...

Indian Hotels Company Ltd (IHCL) is set to acquire a 51% stake each in ANK Hotels and Pride Hospitality for ₹204 crore, significantly boosting its domestic network. This move will rebrand most of the ...

Latest stories by Press Trust Of India. Press Trust Of India writes for ETBrandEquity.com and gives views & updates on the Indian Marketing & Advertising industry.

In B2B marketing, influencer marketing prioritises expertise and reliability, contrasting with B2C's focus on emotional ...

From parathas and filter coffee to protein bowls and trail mix, India’s breakfast has gone from kitchen ritual to ...

Calls to boycott American brands in India are rising as businesses and political groups react to new U.S. tariffs. Prime ...

Zurich Kotak General Insurance has appointed Surabhi Kanjilal as its chief marketing officer to enhance marketing and brand ...

Infectious Advertising has reinforced its leadership team by appointing Divesh Mehta as associate vice president – planning ...

Rumble, a U.S.-listed video platform, is contemplating a bid for Northern Data AG. The potential offer is around $1.17 ...