Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success ...

Agentforce can now use Anthropic’s Claude Sonnet model hosted via Amazon Bedrock within the Salesforce trust boundary to meet customers’ needs in high-compliance industries. Anthropic will work with ...

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping ...

The importance of pings and modeling in Consent Mode v2 The first version of Consent Mode was a step toward privacy-safe tracking, allowing websites to modify how tags behaved based on user consent.

Built on the Klaviyo Data Platform (KDP), which the company says processes more than 2 billion daily events across more than 7 billion customer profiles, the latest releases address fragmented tools ...

Data Cloud Data Cloud provides the customer data that grounds Agentforce, making agents more contextually aware, knowledgeable and adaptable to customer needs. Data Cloud connects, unifies and ...

The breakdown isn’t technical; it’s strategic, stemming from weak alignment across the organization. Gartner reports that 20% of generative AI projects will fail, while a RAND study suggests AI ...

In B2B, complex buying decisions are rarely made on impulse. Yet, many marketing programs still focus almost exclusively on capturing short-term demand — a costly mistake. To build lasting momentum ...

Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall. For a recent ...

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...

Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and ...

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