The breakdown isn’t technical; it’s strategic, stemming from weak alignment across the organization. Gartner reports that 20% of generative AI projects will fail, while a RAND study suggests AI ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success ...

Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall. For a recent ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get ...

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of ...

But there’s a new technology in the shed that marketers and sellers are anxiously learning and could be the saving grace: artificial intelligence. AI fundamentally reshapes how marketing and sales ...

Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. Last week, OpenAI rolled out some updates for GPT-4.o and users were not pleased. “It’s been ...

With 132 updates launched in HubSpot last month, we’ve identified the 14 most impactful changes to optimize your team’s performance and strategy. HubSpot’s March updates focus on smarter automation, ...

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in ...

AI proficiency is becoming a critical differentiator for marketers. HubSpot’s co-founder and CTO Dharmesh Shah says we’re at an inflection point where AI skills are essential for marketing career ...