In March, OpenAI CEO Sam Altman told Ben Thompson of Stratechery that the company has no plans to pursue ad revenue, which he described as a “bunch of dimes.” Obviously, those dimes add up. Equally ...

Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday ...

Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...

Amid the glitz of TV upfronts, advertising executives take the stage to talk about things like new audience targeting ...

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...

Music video network Vevo has brought on more than 15 new SSP and DSP partners to help manage its programmatic ad business.

GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?GroupM is restructuring, as ...

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

During its presentation last year, Netflix announced plans to build its own bespoke ad tech platform to solve advertiser ...