Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, ...

Articles written by Shriya Seshadri ...

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take ...

As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting ...

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday actions rather than grand gestures. The film shifts away from conventional ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio founder and creative director.

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...

Articles written by Imtiaz Bellary ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...