Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.

Ordergroove, a provider of subscription solutions, has launched Ordergroove Experiments, which combines flexible promotions with A/B testing. With Ordergroove Experiments, companies can set up, test, ...

The only thing that has interrupted the non-stop AI talk has been tariffs and global trade war discussions. But can this do more than disrupt all the AI talk? Industry heavyweights Nicole France, ...

The research firm recommends that organizations start planning for this future now by co-creating, integrating, and building trust in genAI. Integrating voice technology, conversational AI, and CRM ...

The Apriss Retail solutions also integrate with other e-commerce solutions, like Optoro and Narvar.

HeyGen, a video generator for businesses, has expanded its partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows and ...

"Earning premiums for advanced skills like generative AI modeling reflect the value businesses place on AI technology," says Teng Liu, an economist at Upwork. "These premiums highlight the scarcity of ...

Responsive's scoring system establishes a new benchmark for AI quality, enabling organizations to improve response integrity.

Tredence, a data science and artificial intelligence solutions provider, has launched Tredence Customer 360, a customer intelligence solution for telco, media, and technology firms. Built on Google ...

eTrigue, a digital partner marketing platform provider, today launched AI Lead Insights to help companies and their channel partner sales teams target, manage, and convert leads and prospects using ...

Validity, a provider of marketing success and customer data intelligence solutions, has acquired Litmus, a provider of email optimization and testing solutions. Financial terms of the deal were not ...