Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Successful B2B relationships can be close or transactional, long-term or short-term. How can you tell which type of B2B partnership you need? This article explains.

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

Most marketers say it takes between one and six hours, on average, to create a piece of content. Check out what types of content they create most - and the frequency of content creation.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Marketing Strategy - In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real ...

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study ...

SEO - Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

CMOs and chief human resources officers have the shortest average tenures among C-suite executives at large US companies. For more, including industry-specific info, see the study findings.