Advertising - A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?

CMOs and chief human resources officers have the shortest average tenures among C-suite executives at large US companies. For more, including industry-specific info, see the study findings.

Marketing Strategy - Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and going nowhere fast.

Explore key strategies to boost engagement and ROI in virtual events by selecting the right format and implementing effective tactics.

Aside from being a popular form of entertainment, GIFs can be a powerful tool for B2B marketers. Learn when to use and NOT to use them in marketing.

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

Customer Behavior - Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

Most marketers say it takes between one and six hours, on average, to create a piece of content. Check out what types of content they create most - and the frequency of content creation.

Word-of-Mouth - Rumors can spread about your company, even if they're not true (remember the worms in McDonald's hamburgers?). This article gives you a good understanding of rumors and what you ...

Out-of-home advertising doesn't have to be B2C-only. These 6 ideas for OOH ads can expose your B2B brand to a much larger audience.

SEO - Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.