Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...

GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the ...

Email marketing is evolving. What once relied on batch sends and static lists now requires precision, speed, and real-time relevance. Leading brands are rethinking strategy by using ...

Having committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver ...

Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...

Stop dressing up ‘more with less’ as desirable. It might be a reality, but that doesn’t mean there aren’t consequences.

But having joined the business in January as vice-president for consumer and business marketing, she was quickly promoted to ...

Marketers may overestimate the fame and underestimate the uniqueness of their brand assets, say Ehrenberg-Bass academics.

Six sustainability-focused brands have each been awarded a share of £2m in media spend to bolster growth via TV advertising.

As the UK’s paternity provision is branded “one of the worst” in the developed world, what can be done to empower dads in marketing to take longer leave?

While Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to ...