Brands know the importance of influencer marketing, but how many truly understand the nuances between micro and macro influencers? The right choice of influencer can make or break a brand's reputation ...

Composable content is helping CMOs adapt to changing customer requirements. As a result, many brands are adopting this modular method to gain ground, grow, and deliver value to their consumers. This ...

Circana, an advisor on consumer behavior challenges, has announced that it has reached definitive agreements to acquire NCSolutions (NCS), a joint venture between Nielsen and Catalina that improves ...

Are you looking for smart ways to develop a marketing strategy or enhance operations to boost productivity and sales? The 80/20 rule can help determine an effective plan and strategy. What is the ...

Event Marketing is an effective tool for the future of brand growth. Check out our top 6 B2B event marketing strategies to enter a market poised for explosive growth. According to Allied Market ...

WPP and IBM announced the launch of WPP Open for B2B. It is a new AI-powered solution made to help B2B marketers identify and engage clients and prospects across the buying journey. The solution is ...

Boostr, an advertising management platform, has announced a strategic partnership with DanAds, a self-serve and advertising automation technology provider. The partnership aims to fully integrate ...

The Automotive go-to-market model remains in flux. Customers are bewildered, while long-standing dealership franchises face an uncertain future. Yet in a market still striving to deliver a truly ...

Gemspring Capital's portfolio company, ROR Partners LLC, has formed ActivImpact, LLC, which offers performance marketing solutions for mid-sized brands. ActivImpact aims to level the marketing playing ...

remIn a 2021 report, How to solve a new equation in the future of work, Accenture established that location agnostic, a productive and happy workforce directly delivers better bottom lines. According ...

Vizit and Salsify have partnered to deliver an AI-powered Conversion Optimizer application.This application drives a 10% surge in ecommerce sales for brands. Integrating Vizit's AI-powered Conversion ...

Kajabi, the creator commerce platform, has partnered with Adobe Express to launch Creator Studio. This new generative AI tool allows creators to turn a single video into over 40 pieces of content ...