Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...

Texas Tech softball is coming off a national runner-up finish and has been thrust into the spotlight with a multi-millionaire ...

Pitcher NiJaree Canady signed her second seven-figure NIL deal with Texas Tech, keeping her on campus through her senior season.

It has been updated to reflect NiJaree Canady's new NIL deal at Texas Tech. She's also the most expensive arm in college softball. The 6-foot junior right-hander has delivered on every dollar of ...

"Reese never got a phone call," Nelson, coach of Texas-based Hotshots Fastpitch, told the Austin American-Statesman on Friday ...

Shortly after his Texas Tech softball team lost to Texas 10-4 in game three of the championship series of the 2025 Women’s College World Series, Gerry Glasco was asked about a familiar subject.

Ramona Shelburne of ESPN reported that the ace pitcher had signed a "seven-figure NIL deal" to keep her with the program past ...

How much does Texas Tech softball's NiJaree Canady make in NIL earnings? Here's what to know ahead of the WCWS championship ...

When it comes to Texas Tech linebacker Jacob Rodriguez, he says he's used NIL support from The Matador Club to pay for his ...

With Governor Greg Abbott signing House Bill 126, a major shift in the Name, Image and Likeness landscape has reached Texas ...

Texas Tech is in the college softball world series final because of a Stanford transfer who couldn’t see past $1 million. | Opinion ...