Fans speculate that the competitive card game could make its official gambling debut after a brand announcement.

Palms Casino Resort has thrown a wild card by opening the first-ever social club dedicated to popular family game.

“Gen Z already loves UNO,” Ray Adler, Mattel’s VP and Global Head of Games tells Fast Company. “They’ve been playing it online, at parties, everywhere. What they don’t always have are opportunities to connect in the real world—so we asked: What if game night could be a whole experience?”