AdLedger Pilot Finds CryptoRTB Protocol Prevents Digital Fraud
In CryptonRTB’s first real-world scaled deployment, MadHive, which architected the protocol, acted as the DSP. MadHive’s sister company MadNetwork was the blockchain. Beachfront …
A New Linear TV Programmatic Ad Solution for Cable TV Operators
Convergent TV advertising platform Beachfront has teamed up with a video delivery platform provider to help bring real-time, programmatic monetization of linear spot, over-the-top (OTT) …
CTV Advertisers +4% In 1H, Roku Maintains 40% Of Impressions
Despite economic concerns that slowed budget activations early this year, the number of advertisers investing in connected TV rose nearly 4% in Q1 2023 versus Q2 2022, shows the …
AVOD Acquisitions Could Spur Advanced Advertising
“As you look at what’s going to squash innovation, legacy ad tech is the biggest barrier right now.” added Beachfront's Maccaro
Roku accounts for nearly 40% of CTV ad impressions: Beachfront
Roku in the first half of 2023 continued to dominate as the platform leader by far in terms of share of connected TV ad impressions facilitated by sell-side ad platform Beachfront.
Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Jul 1, 2021 · VIZIO's Open Addressable Ready (OAR), which promotes and scales up national addressable TV campaigns, has certified seven key technology partners, including Beachfront.
Addressable Making Progress on a National Scale - beachfront.com
Beachfront's President and Founder, Frank Sinton, spoke with Cablefax about addressable TV momentum and scale amid the 2021 upfronts.
End-Of-Year Advertising Will Be Stronger Than Some Predict
Beachfront's Head of Demand, Katie Long, shares four key verticals to keep an eye on in Q4 2022.
Beachfront Press | Beachfront Newsroom (6)
Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion September 2, 2021
Iris.TV Contextual System Quickly Gaining Adoption
Contextual data is being quickly embraced. Among those adopting IRIS.TV's contextual system are buying platforms like Mediamath and supply-side platforms Beachfront and Oracle.