Google Analytics 4 Attribution Models (Definitive Guide)
Google Analytics 4 Attribution Models (Definitive Guide)
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What Is an Attribution Model and What Kind Should You Use?
What Is an Attribution Model and What Kind Should You Use?
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In Google Analytics, attributions are a set of rules that help monitor and attribute which channels, posts, and assets are creating sales opportunities. Attributions help identify specific touchpoints which drive a prospect towards making a purchase. In this video, we talk about some of the most common attribution models: 1. First Touch Attribution, 2. Last Touch Attribution, 3. Linear Attribution, and 4. Time Decay Attribution. Learning about these models can help assign credit to a specific ch
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