Innovation in the air. Airflow was at the heart of the DC01, Dyson’s pioneering cyclonic technology, when it launched in 1993. Fast-forward 30 years, and airflow is at the core of our latest hair care innovation, the Dyson Airstrait™ straightener. Projected downwards at a precise 45-degree angle, it’s powerful enough to straighten, stretch, and smooth hair – without the need for hot plates. Be among the first to own. Pre-order now, only available at https://bit.ly/Airstrait_Pre-Order. Follow @dy