Sprite debuts its first-ever unified, global marketing campaign ‘Heat Happens’
thedrum.com
Sprite debuts its first-ever unified, global marketing campaign ‘Heat Happens’
Coca-Cola is unveiling its first consistent, global ad platform for its $20bn Sprite brand. ‘Heat Happens’ will roll out across 200 markets, along with a new Sprite logo and visual identity. The historic campaign is the first created from scratch by WPP’s Open X team.
May 11, 2022
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