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Every day on the job, we spend about 40 percent of our time persuading, convincing, and influencing others. Even if we don’t have the word “sales” in our job title or on our business card, the reality is this: We’re all in sales now. In my MasterClass, I want to share science-based strategies that you can use to be effective and ethical in your interactions, achieve better outcomes, and take a more human approach to getting what you want and need. Research from the University of Pennsylvania’s W
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For the past 20 years, in six books and thousands of lectures, I’ve explored how organizations operate, what makes humans tick, and how we can use science to work smarter and live better. Now, in my MasterClass, I’ve put together everything I’ve learned about selling and persuasion. No matter what you do, this class will help you transform your interactions, communicate with clarity, and get more and better work done. masterclass.com/salesandpersuasion | Daniel Pink
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