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Todd Brown is considered the #1 authority on engineering profitable customer acquisition campaigns, and the creator of the renowned E5 Method. In today's episode, Todd talks about how E5 Method started, how to match the right incentive to the right audience, his two major most valuable lessons in marketing in the last 20 years, how to effectively differentiate your product from your competitors, what is Dual Brain Communication, what are 6 important metrics in making a decision in your business,
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