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A brand guide is a crucial part of every branding project, acting as a roadmap to define a brand’s look, feel, and voice and ensuring consistency across visuals and messaging. By setting clear rules for logo usage, color palettes, typography, tone, and other key elements, a brand guide keeps the brand identity cohesive, no matter where it appears. Why is this important? Consistency builds trust and recognition. A brand that appears unified across platforms is stronger, more memorable, and truste
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