What if we could start again? THE LINE rethinks everything we know about how people live, work and play. A 170 km-long vertical city, designed around people, rather than cars. A revolution in urban living. A city that delivers new wonders for the world. #TheLINE #NEOM | NEOM

Saudi Arabia is constructing NEOM, a $500 billion futuristic city project, featuring “The Line”—a car-free, ultra-dense urban corridor designed around sustainability. The city aims to redefine urban living by eliminating roads, cars, and emissions. Key Facts: • Project cost estimated at $500 billion • “The Line” stretches 170 km • Completely car-free and road-free • Powered entirely by renewable energy • Uses around 20% of the world’s steel supply • Vertical mirrored architecture • Part of Saudi